Recruiting agents in today’s market goes far beyond the commission split (it is not just about money anymore, if it has ever been). The key element is the perceived value the prospective associates (agents) believe they will receive from your brokerage. Agents and non-licensed individuals considering a career in real estate are in search of a company that shares the same values and principles they do.

You have a tough situation in your hands since you are new and operating out of your residence.

However, I would start by putting together a pre-interview package consisting of your company marketing plan (including a company mission statement), a profile of your ideal candidate, tools and strategies used, or to be used, to support the growth of your organization and, as just as importantly, its associates (agents who will join your brokerage), etc. While your business model may be a fantastic one, I always ask this question to my candidates: “Do you want to make more money or higher commission?”

After creating your pre-interview package, you must start a marketing campaign (it does not have to be an expensive one. You can start with inexpensive classifieds and direct marketing by sending postcards, letters, and/or e-mail to carefully chosen candidates based on your study and analysis of your competitors and the market). If cold calling works for you, you should do it too. However, it will be more effective if you call them (as a follow up) after sending them a letter.

I hope this helps.

I started my own brokerage Last year. I charge $495.00 per transaction + $50.00 per transaction for E&O. There is no monthly fee. I do not hire new agents. I check there stats and make sure they have at least 12 transactions in the past 12 months. I send out a mass email twice per month from a email list I picked up for $50.00 from http://www.BCRE.info/agentlists.html. This is my ONLY Marketing. "Two mass emails per month" I now have over 85 agents. Every one of them work from there homes. I have about 2500 sq feet of office space and not one agent comes in to use any of it. We close on average 70-80 transactions per month. "About 1 per agent"

It was a little slow at first to get the ball rolling but once I hit about 30 agents it became very easy to bring people over. I know am growing at the rate of about 3-5 new agents a week. Most are coming from C21, ERA, Coldwell, Keller, EXIT, ETC. all the split type companies. "20-50%" It's very easy to get the good mid end agent over and leave the new ones for the big guys to train and get them ready for me down the raod when they know what they are doing.

Go for the mid end agents "12-36" deals a year. Leave the new agents and the mega agents. Don't even bother. New agents are a pain in the neck and the mega agents think every one should baby them. The average guy just wants to keep more of there own money and be left alone.