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#142919 - 05/25/07 08:15 AM listing agreement time frame
2004Ferne Offline
Member

Registered: 03/29/06
Posts: 158
Loc: Massachusetts
I noticed with some expireds in my area that the agent/broker had only listed it for a short time, like 30-60 days. There is one in particular that does that more often than others. What would be his reason for this? Is it some marketing issue? Would it be a benefit to take a listing for a short time period? If it was rare then I might understand but like I said, it's done more often than not.

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#142920 - 05/25/07 08:19 AM Re: listing agreement time frame [Re: 2004Ferne]
fatmaxxv Offline
Veteran Member

Registered: 05/23/06
Posts: 708
Loc: Frisco, TX
Some Sellers dont want to be tied to an agent for 6-12 months. They want to use this 30-60 days as a trial period first. Some have no problems extending, some will just move on.
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#142923 - 05/25/07 08:44 AM Re: listing agreement time frame [Re: fatmaxxv]
Perky_REALTOR Global Moderator Offline
Major Contributor

Registered: 11/27/06
Posts: 4052
Loc: Northeast PA
I guess it depends on the market. In our area, it is normal for homes to be on the market close to six months, or even longer, so it would be senseless for an agent to take a listing for less than six months - our office policy is 6 month minimum in most circumstances (of course, everything is negotiable).

We also have had in the past limited-time listing agreements when someone who didn't want to enter into a long term contract but one of our agents had a prospect who was interested in buying...but those are exceptions.

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#142924 - 05/25/07 08:49 AM Re: listing agreement time frame [Re: Perky_REALTOR]
balto_realtor Offline
Member

Registered: 05/22/07
Posts: 33
In our area 6 months is pretty standard, however, I've been getting some push back from clients. I guess they just don't want to face the fact that their home maybe on the market for that long.

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#142928 - 05/25/07 09:19 AM Re: listing agreement time frame [Re: balto_realtor]
2004Ferne Offline
Member

Registered: 03/29/06
Posts: 158
Loc: Massachusetts
I agree it's all negotiable, and we also have a general period of 6 months but is there some marketing thing he might be using? Like I said, it's more often than not with this particular broker.

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#142964 - 05/25/07 11:24 AM Re: listing agreement time frame [Re: 2004Ferne]
Paceryder Offline
Veteran Member

Registered: 05/14/05
Posts: 763
Loc: The Milky Way
Lately my broker has asked us to try to get a year, because houses have been staying on the market longer than 6 months.

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#142986 - 05/25/07 12:59 PM Re: listing agreement time frame [Re: Paceryder]
REwoman Offline
Member

Registered: 03/05/07
Posts: 37
Loc: OK
The seller may only be wanting ot sign an agreement for 60-90 days as a benefit for him. See, if he doesn't like the way that the Realtor is marketing his property, then he only has a contract to stay with him for 2-3 months, then can go find another person to list his house with. At the same time, if the agent/broker in your firm thinks they can sell that house in that amount of time, or at least prove he's doing a good job it is worth it to be able to have that listing, and possibly a longer contract when relisting comes around.

Also, think of all of the good things that come from having a listing, even if that house doesn't sell...EXPOSURE. You have the yard sign with name and number, newspaper ad, your name is on the flyers, get to do open houses etc. So even if that houes doesn't sell it is more places to have his/her name to get business.

It is kind of a win-win in a way. If the seller isn't willing to sign an agreement for 6 months so he can walk away in a few months a go find someone else, and the Realtor wins because he gets several new sources of lead generation. The situation is not ideal to the listing Realtor, because that house may not sell for him/her, but it does bring in more prospects. Nobody can argue with bringing in more customers?

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#142999 - 05/25/07 02:30 PM Re: listing agreement time frame [Re: REwoman]
Perky_REALTOR Global Moderator Offline
Major Contributor

Registered: 11/27/06
Posts: 4052
Loc: Northeast PA
Plus, at least in our MLS, when a listing expires or is withdrawn and then re-listed with someone else, it is a "new listing" that hasn't been on the market for months. Doing it this seller's way his house could be on the market a year and still appear to be less than 60 days old. (Realtors know better though as they can check the address history...but the public doesn't see that option...)

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#143244 - 05/26/07 11:14 PM Re: listing agreement time frame [Re: REwoman]
Paceryder Offline
Veteran Member

Registered: 05/14/05
Posts: 763
Loc: The Milky Way
 Originally Posted By: cgordon
The seller may only be wanting ot sign an agreement for 60-90 days as a benefit for him. See, if he doesn't like the way that the Realtor is marketing his property, then he only has a contract to stay with him for 2-3 months, then can go find another person to list his house with. At the same time, if the agent/broker in your firm thinks they can sell that house in that amount of time, or at least prove he's doing a good job it is worth it to be able to have that listing, and possibly a longer contract when relisting comes around.

Also, think of all of the good things that come from having a listing, even if that house doesn't sell...EXPOSURE. You have the yard sign with name and number, newspaper ad, your name is on the flyers, get to do open houses etc. So even if that houes doesn't sell it is more places to have his/her name to get business.

It is kind of a win-win in a way. If the seller isn't willing to sign an agreement for 6 months so he can walk away in a few months a go find someone else, and the Realtor wins because he gets several new sources of lead generation. The situation is not ideal to the listing Realtor, because that house may not sell for him/her, but it does bring in more prospects. Nobody can argue with bringing in more customers?


The seller can always get out of the agreement if they don't feel the agent marketing their property correctly.


Edited by Paceryder (05/26/07 11:14 PM)

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#143325 - 05/27/07 04:24 PM Re: listing agreement time frame [Re: Paceryder]
REwoman Offline
Member

Registered: 03/05/07
Posts: 37
Loc: OK
 Originally Posted By: Paceryder
 Originally Posted By: cgordon
The seller may only be wanting ot sign an agreement for 60-90 days as a benefit for him. See, if he doesn't like the way that the Realtor is marketing his property, then he only has a contract to stay with him for 2-3 months, then can go find another person to list his house with. At the same time, if the agent/broker in your firm thinks they can sell that house in that amount of time, or at least prove he's doing a good job it is worth it to be able to have that listing, and possibly a longer contract when relisting comes around.

Also, think of all of the good things that come from having a listing, even if that house doesn't sell...EXPOSURE. You have the yard sign with name and number, newspaper ad, your name is on the flyers, get to do open houses etc. So even if that houes doesn't sell it is more places to have his/her name to get business.

It is kind of a win-win in a way. If the seller isn't willing to sign an agreement for 6 months so he can walk away in a few months a go find someone else, and the Realtor wins because he gets several new sources of lead generation. The situation is not ideal to the listing Realtor, because that house may not sell for him/her, but it does bring in more prospects. Nobody can argue with bringing in more customers?


The seller can always get out of the agreement if they don't feel the agent marketing their property correctly.


I didn't think about this before I submitted the comment, but in my area, I was told by my broker once, that the way our state listing agreement is written, the broker has to let them go, no matter how much complaining they do, it is very rare that the broker will let them go. We have very few released properties in my area. Even if it is not being marketed correctly, it is hard to get out of the contract. I didn't think about in other states that it could be easier, so I appologize.

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