I just recently stated doing pay per click on Google. I am learning as I go and paying for my education. What strategies are you guys using in you pay per click advertising? Do you just pay the most to be at number 1 through 3? What time a day is the most effective? How many words do you go after and how do you select them?

I have written on this subject extensively, and I'm a Google Certified AdWords Individual.

You can start saving money and improving performance right away with the free info here.

To get e better understanding of PPC go to perrymarhsall.com

I've been doing ppc on google for around 3 years - the most important part is getting it right! i'm still learning! make landing pages for adword adverts - ie. target the adword to the page - it makes it easy to track and also use channels.

Also, PPC is great, but also do SEO on your website so that it starts to move up, or stay up in the organic search as well. People are getting more savvy all the time about what search they trust.

Thanks for the articles Jim. We have clients that use Google Adwords for our service. The trick that they have learned is you need to put yourself in the shoes of the consumer. What are you really going to type in to find what you are looking for?

Done right PPC can produce a very comfortable ROI ... done wrong it's a waste of money like everything else .... Target your ads carefully.. don't just try to chase the "big terms" everything is bidding on... then... design pages that are specifically about what each ad is targeted to and follow up..follow up..follow up ..

It amazes me how many times I'll click on a PPC link researching things and the landing page has absolutely nothing on it that even remotely references what the ad was for ... Complete waste of money in this case...

RICH- "It amazes me how many times I'll click on a PPC link researching things and the landing page has absolutely nothing on it that even remotely references what the ad was for ... Complete waste of money in this case... "

Very - very correct, it took me a while to get this right, and it really amazes me too, so many companies lose so many clients this way, and it's costly for them too!!

Target the ad, to the results

I am doing pay per click for my website on Google. I have garnered 4 leads from my website over the last month and I think it's paying off for me.

That being said, I do a TON of work on my XSite from a la mode and I am constantly tweaking the key words and optimizing it for a good search engine ranking.

Do adwords right and it will help you make a good deal of money, and do it wrong and it is the same as throwing your money away.

Just be sure to pick quality adwords and keep a handle on the budget

Management companies are really inexpensive but will ensure a cost-effective campaign. They'll watch over your ranking to keep you at the top, create and place your ads, and multiple other tasks while keeping you within your budget. So far they seem the best deal to me.

ppc only works if you have good lead capture tools on your website

If you do correct SEO then you really do not need to use PPC IMO but it is always nice to back up your bet. Great idea from Heyen to have a good lead capture tool in place.

Well, I haven't paid a dime for pay per click.

I have closed on three properties, am in negotiation with two more...all from the web. (I closed on one other property but that was an office lead). In addition, I have several more buyers right now looking for the "right" property (including two lakefront buyers, who together would total over $1,000,000 when we find what they want)...all from my website, and it's not even COMPLETE...

Only launched my website last August.