If you know your website's conversion ratio, PPC is a goldmine. In real estate, due to the conversion latency (from a visitor surfing your site to closing a sale), conversion ratio may be difficult to pin down. But if you can place a $ value on each visitor, then you can only make money via PPC.

Pay per click is vastly inferior to organic search results.

On a main keyword for one of my sites, I'm #1 for my search results and the #1 spot for Pay per click.

I get 16 times more persons clicking the organic search results rather than the PPC.



So, while PPC may have some use, and some ability to be profitable - I personally would never consider it anything other than a supplement, or temporary measure until you get higher up in the organic search results.

Why google adsense does not work

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I believe that it can work, but it can also be very expensive if you don't know what your doing.

HouseTubeTV, no one is talking about Adsense.

"So, while PPC may have some use, and some ability to be profitable"

Are you nuts?

The last time I spent $1000 on PPC, I made $20,000 in sales. It took me 2 hours to set up the campaign, and 30 days to get my 20k.

I don't know about you, but if you're not running PPC every single day, you are missing out on some easy cash.

Do you even read what is said?

I said:
"On a main keyword for one of my sites, I'm #1 for my search results and the #1 spot for Pay per click."


However, I also said:
"I get 16 times more persons clicking the organic search results rather than the PPC."


Can you make money from PPC? Sure.


But, PPC is absolutely no substitute for organic search results. Period.

"PPC is absolutely no substitute for organic search results. Period."

I make more in a month than what an average person makes in a year thanks to PPC, and that's been true for the last 17 months - so yeah, you can absolutely make a killing without organic search traffic.

Which is superior:
1. #1 for PPC.
2. #1 for organic search results.
3. #1 for PPC AND #1 for organic search results.


Yes, you can make money from doing PPC - otherwise I wouldn't be doing it.

BUT, you are getting the crumbs compared to organic search results. If you think you are making money from PPC, it is NOTHING compared to organic. Organic results stomp PPC into the ground. And again, since you keep glossing over it: Yes you can make money from PPC - otherwise I wouldn't be doing it myself.



Last post by me on this thread (as I suspect you are just trying to run up your post count based off your statements).
And if you aren't just trying to run up your post count:
If people think they are "making fat loot" from PPC and are satisfied with that level of production, - it just means less competition for organic results for me.

So this may be a stupid question at this point, but I guess it's worth it to do both SEO and PPC at the same time to make the most profit? And should I focus my efforts at the start more on SEO or PPC? I know organic results are very important but it seems from what TheRooster is saying that you could make an absolute killing just from PPC if done properly.

I have pretty good organic placement and I use PPC to fill in the weak links and to have my site on the left and right side of the page.

Hello everyone. I think this is my first post on this site but I would like to think I have extensive experience on this subject. First let me say I own a mortgage company and am not a Realtor but have made my career by the principle of reciprocity. I.E. I give leads to the agents that use me. Those of you reading this wondering about pay per click I highly encourage you to do it. In almost 5 years in business I would easily say it has given me over $150K in income and I have probably spent $15K to 20K. As a broker, I lose some of the business I give to my agents because the client had a relationship with USAA or banked with BB&T etc. They do however stick with the Realtor I place them with and would say if I added up all the income from Real Estate transactions, not loans, its probably closer to $250K.

Now, as someone mentioned before you have to be able to get their contact info. Pay per click does no good if you don't have a form that they fill out. My forms are called "Snapshots". Its just a quick down and dirty form that allows me to get some basic info and follow up. Your website has to have multiple places for them to fill out a form or go to the page to fill out a form.

Another tip I can give is that rather then go for keywords for lets says "Fredericksburg VA Homes" or "Fredericksburg VA Real Estate" your better off finding a niche. For example in my area an agent I know whose gross commission was $456K (I'm looking at the C21 online list for Mid Atlantic States) spends $4,500 a month on keywords. I can't compete with that and neither can most agents. What I have done instead is target Subdivisions where people actually want to move. Feel free to check out one of them at http://www.aquiaharbourrealestate.com. What I do now is give one of my agents all the leads for a specific subdivision in exchange they help me fund it. This leads to the next tip...

Get some help paying for keywords. Alot of you probably do the "I have to give three names of loan officers" thing. I'm not here to argue this is right or wrong but imagine I'm sending you a listing and I say "Hey Barbara, you should be getting a call from Mr. Jones today. He's looking at listing his 700K house. Just a heads up I also gave him the name of an assist to sell agent and another guy...you know the three business cards thing." If you commit to a loan officer and he or she is your person you shouldn't have any concern about going to them and saying, "hey I'm trying to get us more business can you chip in 100 bucks a month?" To follow that up, go to your title company. Go to your home inspector. They count on you for business.

In a typical month spending $250 dollars on keywords ($100 from me, my preferred agent and $50 from our title company) we get roughly 12 leads a month. Its important thats its a preferred subdivision in your area. The ones I use are gated, waterfront and big.

Finally, I'm not trying to sell anything but if your interested in my helping building a subdivision website on the cheap and having me be an advisor to farm it let me know. My email is Tanner@bayfieldhomeloans.com. We could work something out. Best of luck to everyone as we weather this period.

Hello,

We are thinking of starting PPC we have a back end on the site that can handle large incoming leads but we are worried that the site is not ready. We have SEO'd the site and have pushed for organics. We have been working so hard on it and we just really need help and some opinions. http://www.realestatereferral.com

Pay per click advertising like any form of advertising is only one source for advertising. Pay per click incurs ongoing expense while organic is pretty much on auto pilot ( no expense ) when optomized.

Yet staying up to date with SEs is time consuming.

only very few will see a return from using pay per click. Once google knows you will pay...

We suggest a more natural approach. Place your link anywhere you can online. Also, have two or three websites that link to each other. Perhaps one a site, one a blog and other your specialty (area, etc.).