I also believe that when an agent enters into an exclusive listing agreement with a seller, the agent has absolute sole marketing rights to that property. Some of you may not see Zillow as a property marketing site, but I do. They want to advertise as many properties as possible for their own benefit.
An agent advertising someone else's listing is unacceptable to some of us.
For example: Let's say I am the listing agent of a $20 million home. I would not want this property advertised by other agents with their contact info under it unless I were to give them my permission.
It may seem like it would be advantageous to your seller to have as many people as possible advertising their home, but this can also become very confusing to many buyers. They see a home advertised by 5 agents, how do they know who the actual listing agent is? I know it seems similar to IDX, but advertising for sole beneficial purposes for the advertiser needs permission from the listing agent.
What really gets me is that some of you actually believe that Zillow is doing this to "talk" about properties! They are doing it "advertise" these properties along with the person's contact info that put them on there. It is an advertising idea. Even iff people did comment on these properties on the Zillow site, how many of you would really want just anyone being able to comment on your listing? What if the comments were all negative? How would it make your listings look if people wrote negative comments about it to the general public? It would interfere with your marketing abilities and possibly turn away buyers from your property.
Why? I have an fiduciary obligation to my sellers to make sure that their listing is sold in the most timely manner possible, for the best price possible.
If I don't allow other agents to "present" the property either on their web site or in their advertising, then I am actually keeping eyeballs OFF the property because I want all the buyers to come through me. Who does this serve? The seller or ME? It's better for me to keep the listing all to myself. It is NOT in the best interests of the seller.
I ran into this issue once before. Some newcomers to real estate in my office wanted to advertise my listing in a local paper (Korean) and use their names as the contacts. I didn't want to do it because I thought they were stealing my listing. "Damn it!" I thought "I worked damn hard for that listing, why should a green newbie benefit from the months of legwork it took me to get that?" But I recognized that NOT letting them do it might prevent a whole new set of eyeballs from seeing the listing. I allowed them to do it. Was I happy about it? No. But it was the right thing to do for the listing and the seller. The objective is to sell the listing....not get buyers for yourself.
To the buyer IT DOESN'T MATTER who the listing agent is ...or at least it shouldn't. How is that relevent to selling the listing?
The one stipulation should be is that no one can bad mouth the property..