I think many customers are aware that we live in an electronic age. They know everything is done via email and overnight mail and even if the mortgage company is local the likelihood of them having to go to the office is low.
I deal with customers from all over the country and get many of my leads from the internet, The harder part is not that I'm out of state but that I am an "Internet Company"
Of course I am not an internet company as I have an office in Tampa, Fl. but the words "internet Company" come with additional responsibilities
I must earn their trust as there is too much fraud and the internet makes for easy targets. i earn their trust as follows
1. I never ask for their social security number, I don't get that until they have spoken with me several times and fill out the familiar loan application. same as a local company would have them fill out
2. I spend all the time they need to answer questions and help them understand the loan they are getting
3. I collect NO FEES, I can't imagine working with an unfamiliar company that is not local and sending them money, so I can't expect my customers to do that.
4. I stick with the process local lenders use - I have them pay the appraiser at the door (He/She is local), They work with a local title/escrow company, local real estate agent etc.
5. I work the local hours, I'm on the east coast and work late to accomodate west coast borrowers
Although I am not local most of my customers don't care. In some markets customers see a huge benefit as my cost of living is lower and can result in better deals
Danny