Really nice Jim, never thought of that :) thanks for the tip...
For me, I have created a google gadget/widget that people can add to their igoogle and it will show my blog posts the same way news posts show up and registered it with google's gadgets directory.
It will take some time for it to show up, but once it does... I will have high exposure using it. Meanwhile, those who find my website can add it through my website.