Hello,
I am doing IM for some time now.
NO. You will not spend a penny in adwords.
Not a penny before you read untill your eyes drop from reading adwords methods.
Then you will take your eyes again put them in place and read some more.
One help i can give you is a gift in your reading
go to:
http://www.adwordsmadeasy.info-doctor.com and download Brad Callen's adwords book.(it is free)
There are coupons running right now for 50$ free Google adwords and yahoo YPN. Read the book and when you finish with it, PM and i will send you the procedure for the free coupons of free 100$.
One other litle jem for you.
Spend a measly 10$ in USfreeads.com you will take them back tenfold.
Finally dont be ashamed to add any lead generation methods in my mini site.
I will add the best ones.
Thank you
Alexander