Thanks for moderating here! Hopefully we can get some good ideas flowing here. Right now I am working on recruiting and competing with the big names in the area. I was brainstorming on ways to get my company name out there other than the obvious need for signs in yards.
I decided to do a real estate career fair and expo. It will be held the beginning of June, and I have about 30 other brokers who will have booths there. The other 30 booths will be industry vendors. Using the $ from booth sales I am able to purchase TV and radio advertising. The TV station is running one additional weeks worth of ads free in exchange for a sponsorship, and I am also getting some free/ discounted advertising in a couple of newpapers. Our local paper that goes out to local REALTORS is featuring the event in a 2 page spread. I'm keeping my company front and center through out the process. I'll let you know how many interviews I schedule. The industry newspaper has asked me to be a contributing author- so hopefully that will also help with exposure.
Anyone else have any recruiting ideas? Has anyone tried anything like this? If so, did it work well, or did it turn out to be a waste of time?

This was a fantastic idea!

I would love to hear how this pans out for you. Even if you don't get the results your looking for, I think it is a fundamentally good idea. You might just take a look at tweaking it next time from what you learn this time around.

Doing something like this on a regular basis (once a year maybe) seems like it could establish you as a major player in your market - at least as seen by agents and brokers.

I hope you don't mind if I blatantly "borrow" this idea at some point!

R

The real estate career fair will turn out great, you will get lots of people interested in hearing about your firm. Make a brochure that tells them about you and the company, possibly a coach for the new agents when they come on board?? Newbies like this. Everyone will be asking a lot of questions so they will have your brochure. I was with Re/Max before going with my own agency. BEST decision I ever made..but I only have family at Biechler Group.

Cynthia

Carla,

This is really a great idea. We must think a lot alike. I wanted to do one of these types of expos when I started my firm a few years back. Unfortunately, the other local firms were so uptight about competition that they wanted nothing to do with it. It's their loss as we are now the number one office in that market! Yes!

Your idea really helps to strengthen the broker community in an area. I think those who desire to work together towards a common goal will appreciate it. Based on your initial success, it looks like it's already working!

We have to be creative sometimes when it comes to recruiting. There is so much competition out there!

Keep it up and let us know how it turns out. Maybe we'll give it another whirl around here! Best of luck!

S-

That is a great idea. I will stick it in my sack of ideas.


This forum is going to be great. I apologize ahead of time if I post a million questions.

You are all welcome to borrow my idea. I'm happy to be the Guinea Pig! We just shot the TV ad this morning, and it will start airing next Tuesday. Wish me luck!