I just started my RE company and have been trying to recruit new agents. Like many others, I tried emailing new agents as well as old but have not heard any response back. Did I do something wrong? I also put up a recruit ad on a weekly newspaper publication that I have been using for years (just did recently). Is there a better method to recruit? Thanks all!

BEm

What did you mail them? Are you a discounted firm?

Check this out (as an example) and it might help.

http://www.ambiancerealty.net/f-dash.asp?Page=161051.html

I thought this was pretty interesting.

Ambiance has a nice looking web presence and a good offer for agents no dought about it.

I also went on you page Fatmax I thought you worked at Ambiance and well... I was well... I dont know. Mabye I am just a product of 30 years of socialistic goverments in Canada. I liked your page its just that I have never seen one like that (mixture of religion and buz)and I think its very very comendable to have such strong convictions.

Mabye thats whats wrong with my Country its so politically corect we cant even say what we stand for.


Cheers

I'm brokered with another discount brokerage similar to Ambiance and I'm not associated with them. I just thought that any agent (me included) would like the support/ offer that Ambiance provide. I dont know that broker, never spoken to her. However, I am not looking to switch over there either.

This season in my life I'm called to serve as a realtor. And I'm glad to do just that.

BEm: I'm not a broker, dont have a brokerage firm. I cant help you in recruiting, but I offered the Ambiance website as an example coming from an agent's perspective (What would I, as an agent want/ like). In the past, my last brokerage firm purchased names from the real estate commission: those that just got their license, those that are renewing the license. He mass-mailed postcards to the agents. But many of them are doing via emails these days. Much lower cost that way.

BEM,

The key to recruiting is consistency. You need to mail the agents every month if you can. Keep in front of them. It's the same principles as prospecting when you're a real estate agent. It's also building relationships. Agents don't just up & leave their brokerage. For many, it's a big decision so keep in touch & try to gain their trust & be there when they decide to move. Also, what do you have to offer these agents? It's not always about better splits so try to emphasize other benefits. We've had success calling the agents on the phone in addition to monthly postcards, print & web advertising.

I agree, splits are not the only thing you should focus on in your marketing, because some agents, even on a lower split, may not consider the extra % worth the uncertainty an risk that they would take on by moving.

I think that you really have to get agents to see the vision that you have for your offices growth, and that you would like for them to grow with you and as a team, build a very successful company (or office). I think that ends up getting watered down once you are up to 100 agents or so, but with less than 40 agents, I am sure that you will get the buy-in that you are looking for.

The benefits have to outweight the costs almost 3:1, to get someone to move companies (my opinion) ...

Yes we are a discount company. I offered REA's not only low commission splits but also many other things they need to thrive especially when they first start out (i.e., a work station w/ phone & high speed internet access, use of office equipments & supplies, weekly training and training on a one-on-one basis). I also offered them an ad of their service (with their name & phone # on a weekly newspaper publication that I mentioned above. Since we are affiliated with a mortgage company also and we are in the same place, I offered them the mortgage origination trainings if they were interested to help them have a better understanding of the whole buying process. All those for no overhead cost and the trainings were at no cost either. Tanya, I think you're right. I need to be persistent just like what a RE agent does when prospecting. But yeah,..if anybody else has any input I would truly appreciate it. I'm open to all advice!