HI - I see some posts about farming and I'm guessing it means something like farming for clients but doing mass mailing or something like that but I haven't seen anything definite confirming that.....

Thanks

it is where you choose a specific area and send multiple letters postcards and newsletters to them. the average person sends something to the same area 7 times. it is said that it takes atleast 7 times of seeing you before your name sticks in their head

Farming is any sort of consistent prospecting whether it's FSBO's, people you know, a geographic area, your church, income bracket, people with interest only mortgages, doctors, people who play golf or cat owners ( the last 2 are examples of farming people you may have something in common with).

You can farm any group of people, it doesn't just mean sending mailings to a neighborhood

Farming is just marketing here is my take on it;

You need to make a "trackable" system that will produce leads; direct mail, door knoking, etc...

Then you need to convert the leads to sales

If you cant convert tire kikers to buyer work on sctipt, objection handling, qualifiying...etc...

If you are not getting enough leads from your farming program; you ether have to send out more stuff or you have to look at you offer. What's your hook, why would I buy or sell through you? What makes you that extra special RE agent? It cant be the standard crap, I am the; most honest, best service, ...etc.. everyone says the same bland stuff. They key is what sets you apart from the herd.

The key part is to make it trackable, how did they find you, whats working whats not. Where you should go is where the numbers are telling you to go.

Cheers