But since almost every "good" .com name is already taken, wouldn't an easy to remember .net site be better than a long spelled out .com, especially if the .net name would be more easily identified with your company? My company's site is a .org, but the .com equivilant luckily isn't a real estate company, it's an "importer and fabricator of fine architectural stone", so I don't think we'll lose any business to them...