Hi Bryan,
Success Websites are offered in three levels: from $50+ to $150+. Of course, more money means more features. The company is providing the reports for you, very good tracking system, IDX framing, etc. All the websites look alike, however you might have some choice for colors and some text positioning. My last experience with SW was about two years ago, for a brief period of time.
For my current website, I am using some of the ideas from SW (sign-in before you get something) because is working, also I try to incorporate ideas suggested by the people in this forum and from other marketing sources.
The site evolved from a different base and is a work in progress. The basic is to keep it simple and to offer the information that people want.
I have seen people here that are real experts in website design, SEO and marketing. All that we have to do is to implement and test all or just some of the ideas shared here and we will have the dream website to generate quality leads and commission checks.

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George Milos
www.MetroPhoenixMLS.com